Tasked with creating an authentic and open nod to dreamhack’s humble beginings in the school librarY, BLIMP* created this stills lookbook & video campaign.
ESL IS AN ESPORTS COMPANY PROVIDING WORLDWIDE COMPETITIONS, PLATFORMS AND FESTIVALS.
BLIMP* WERE TASKED WITH CREATING LOOKBOOK AND CAMPAIGN IMAGERY AND VIDEO FOR THEIR LATEST APPAREL COLLECTION.
OUR CLIENT WANTED US TO KEEP THE DELIVERABLES FRESH AND WITHIN THE BLIMP* WORLD. USING THE STORY GIVEN TO US AROUND THE creation OF THE COMPANY WHICH WAS FOUNDED BY STUDENTS IN THEIR SCHOOLS OWN library. WE FLOATED ALONG THAT PATH AND THIS IS WHERE WE LANDED, SUBTLE NODS TO HUMBLE beginnings. BLIMP* BABY.
